Dwight brings over 40 years of experience in Research & Business and Brand Strategy in food service, retail food, beverage, health care, pharmaceuticals, financial services, telecommunications, political campaigns and institutional brand development to Act III.
His work is at the leading edge of the intersection of Psychology, Marketing, Concept and Strategy.
“The key issue for any concept is to develop a deep understanding of ‘what business are we really in,’ and to be very clear that strong concepts are strong because they are powerful vehicles consumers use to position themselves.”
Dwight formed KRC, a research and consulting firm, in New York prior to forming Strategic Frameworking, Inc. (SFI), a firm that focused on articulating the identity of brands, institutions and organizations and aligning business activity around that identity.
His long-term clients included Frito-Lay, PepsiCo, Tropicana, General Mills, Pillsbury, Johnson & Johnson, Colgate University, T-Mobile, Anheuser-Busch, Les Schwab, Hershey, Judicial & Mediation Services (JAMS), GameStop, Yogi Tea, Colgate-Palmolive, The March of Dimes, Citibank, HP, Microsoft, Church & Dwight, The Center for International Educational Exchange, Jay Rockefeller (Gubernatorial & Senate), Ed Koch (Mayoral), Hillary Clinton (Senate) and many others.
Following 18 years of work with PepsiCo Restaurants/Yum, Darden and other food service companies, Dwight joined Ron Shaich at Au Bon Pain in the early 90s and played a central role in the creation and growth of Panera Bread from well before its inception through 2018.
Dwight holds an M.A. from the University of Connecticut and an M.Phil. & Ph.D. from the City University of New York.
He is a long-term member of the Board of the Austen Riggs Center, a world-renowned psychiatric hospital in Stockbridge, Massachusetts. He also serves at an external director on the Board of the A.K. Rice Institute for the Study of Social Systems.
Dwight takes deep pride in his four children and three (the fourth is on the way) grandchildren.